Recent surveys reveal that there are now over 2 billion people around the world who use the Internet regularly. People log on to the World Wide Web for a variety of reasons, and one of them is to access the myriad of entertainment media offerings, from video-on-demand to web-based gaming platforms. Entrepreneurs recognize the money-making potential of web-based entertainment, and are cashing in on its massive audience using different business models.
One major cash cow for the online entertainment industry is its numerous online gaming platforms. These websites draw in a large and diverse audience, piquing the interest of both young and old alike. Online games range from massively multiplayer online role-playing games, first person shooters, and online casino platforms. Operators of these web-based gaming platforms have various income streams including advertising revenues, in-app purchases, and subscriptions. Online casinos have other methods of generating revenue aside from those mentioned already. Online poker, for example, earn through rakes. Some online casinos also offer games where players play against the house for real money. And since odds are in the house’s favor in these games, the online casino earns a profit.
Many people use the Internet to access and download music, movies, photos and other media for their enjoyment and relaxation. Websites that carry hosting services for these kinds of content monetize their users through pay-per-download, pay-per-view, and subscription options. Like online gaming platforms, operators of media sharing or streaming platforms can also earn revenues from advertising.
You, as an Internet user can also make money through those various entertainment vectors. For example, you can earn real money by participating and winning in competitions hosted by gaming websites. If you play the online casino, you can play against other players around the world, or against the house, and cash in from successful bets. If you own a YouTube account, and you love making music and DIY tutorial videos, you can also earn a profit if you sign up for the platform’s Partner Program which pays out every time an ad posted alongside user-generated videos is clicked.
The fiscal success of the likes of Shane Dawson, a YouTube personality who made $315,000 in 2010 in advertising revenues, and Christopher Moneymaker, an online poker player who earned $2.5 million when he won the World Series of Poker in 2003, are proof that staying at home in front of a computer screen can sometimes be more profitable than having a day job.